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Yaoundé
May 30, 2025
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Economy

Ani Liquid Soap: cleaning path to success

After an extensive job search that yielded no stable opportunities, 30-year-old Nahbila Anita has launched a personal venture: the production liquid soap and bleach.

Nahbila Anita, a 30-year-old marketing graduate from the University Institute of Golfe of Guinea, has transformed a challenging job market into an opportunity for self-reliance. Faced with months of fruitless job searching, Nahbila who is based in Douala in the Littoral Region of Cameroon, made a bold decision, she would create her own path. Two months ago, she launched a liquid soap and Javel (bleach) production business, proving that necessity truly is the mother of invention.

Nahbila’s journey began with a simple desire to be financially independent. Recognizing the constant demand for cleaning products, she saw liquid soap and Javel production as a practical and affordable venture. This self-realization sparked her entrepreneurial spirit and set her on a course to create a thriving business. Despite her determination, Nahbila faced initial hurdles. Limited capital posed a significant challenge, preventing her from producing in large quantities and gaining widespread market visibility. Building trust with new customers and competing against established brands also proved difficult in the early stages.

However, Nahbila’s commitment to quality and her unwavering belief in her products began to pay off. Word of mouth spread, and soon she had cultivated a loyal customer base who appreciated the effectiveness and value of her liquid soap and Javel. This positive feedback fueled her motivation and solidified her sense of purpose. Just two months in, Nahbila describes her business as “promising.” Beyond the financial benefits, the venture has provided her with a sense of fulfillment and a strong sense of daily drive. The ability to control her own destiny and provide a valuable product to her community has been incredibly rewarding. Looking ahead, Nahbila has ambitious goals for her business.

She aims to expand her production capacity, create employment opportunities for others in her community, and eventually supply her liquid soap and Javel to stores and institutions throughout Cameroon. She is determined to build a sustainable enterprise that not only provides her with financial security but also contributes to the economic well-being of her community. Nahbila offers a powerful message to other young people struggling to find employment: “Don’t wait endlessly for a job to find you. Create one.” She emphasizes the importance of taking initiative, starting small, believing in one’s self, and remaining consistent in the face of adversity.

She views challenges not as roadblocks but as valuable learning experiences that are essential to the entrepreneurial journey. Nahbila’s story is a testament to the power of perseverance, creativity, and a willingness to embrace opportunity, even when it means forging your own path.

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